Privacy Policy

BUY RENT BUY is operated by Cole Parrish, REALTOR®, DRE #02447239, affiliated with Engel & Voelkers, serving Santa Clarita and the Greater Los Angeles Area. Website: buyrentbuy.com.

Privacy questions and requests: colebuyrentbuy@gmail.com.

Information may be collected when you:

• complete the Free Assessment
• contact Cole or request a consultation through the site
• subscribe to the newsletter
• purchase the Prepare to BUY program
• participate in the Prepare to BUY program
• otherwise interact with the website

The Free Assessment may collect information such as:

• name
• email address
• phone number (optional)
• your real estate goals
• your homebuying stage and timeline
• income and expenses
• debt and savings
• existing property information
• mortgage information
• estimated property value
• estimated rent
• general meeting-day and meeting-time preferences (Prepare to BUY participants only)
• other answers you voluntarily provide

The exact questions you see depend on the pathway you select in the assessment, so not every participant is asked for every item listed above.

• generating your personalized BUY RENT BUY Roadmap
• responding to your inquiries
• providing real estate–related services
• understanding a prospective client's goals and situation
• administering the Prepare to BUY program
• matching a Prepare to BUY purchase to an existing assessment submission
• communicating with program participants
• scheduling Prepare to BUY meetings using the general availability preferences you provide
• sending transactional emails such as Roadmap delivery and purchase confirmations
• recording when you click a call-to-action link in our emails and noting that engagement on your lead record
• sending internal lead and purchase notifications to Cole
• operating, maintaining, and improving the website
• measuring website performance and conversions
• meeting legal, regulatory, and business record-keeping obligations

Subscribing to the newsletter is optional and based on your explicit consent. Completing the Free Assessment or purchasing Prepare to BUY does not automatically subscribe you to marketing emails.

Beehiiv is used to administer newsletter subscriptions and send newsletter content. You can unsubscribe at any time using the link in any newsletter email.

Transactional emails — assessment completion, Roadmap delivery, Prepare to BUY purchase, and program administration — may still be sent when necessary to provide a service you requested. These are separate from newsletter consent.

Prepare to BUY payments are processed by Stripe. Payment-card details are submitted through Stripe's checkout experience; BUY RENT BUY does not need to receive or store full payment-card information directly.

Stripe may collect payment and related transaction information in accordance with its own privacy practices. We receive confirmation of purchase details needed to fulfill and administer the program.

When you accept the Prepare to BUY Program Agreement at checkout, we record that acceptance — that the agreement was accepted, the agreement version, and the date and time of acceptance — and associate it with the resulting purchase and enrollment. This record exists so both you and Cole can later confirm which program terms applied. Agreement acceptance information is not sent to Google Analytics.

The website uses Google Analytics 4 (Measurement ID G-PFFLXVCLMM) for behavioral and conversion analytics.

Our custom implementation sends behavioral information such as:

• page paths and page titles
• the placement of a call-to-action that was clicked
• the assessment stage selected (e.g. prepare, buy, rent, buy again)
• a paid-program true/false indicator
• a fixed Prepare to BUY product name, value, and currency
• conversion events listed below

Currently tracked events:

• assessment_started
• assessment_completed
• lets_talk_clicked
• prepare_to_buy_clicked
• checkout_started
• prepare_to_buy_purchased
• newsletter_subscribed

Our custom GA4 event implementation does not intentionally send: name, email, phone number, assessment answers, income, expenses, debt amounts, savings amounts, mortgage balances, property values, rent estimates, equity figures, free-text answers, Stripe identifiers, CRM identifiers, or Beehiiv subscriber IDs.

Separately from what we intentionally send, Google Analytics uses cookies or similar technologies and may process standard information such as IP address, approximate location, device and browser type, referring source, and interaction timestamps. Google processes that information under its own terms and privacy policy. You can limit analytics collection through your browser settings, browser extensions such as Google's Analytics opt-out add-on, or device-level privacy controls.

Information may be processed by service providers that are necessary to operate the site and deliver our services, including categories such as website and application hosting, database and storage, payment processing, transactional email delivery, newsletter and email marketing, customer relationship management (CRM) and lead management, and analytics. Major providers currently used include Stripe, Beehiiv, Lofty, and Google Analytics.

Information may also be shared with Cole's brokerage or advisors, or disclosed where required by law, legal process, or to protect legal rights.

We do not sell personal information, and we do not share personal information for unrelated third-party advertising.

California residents may have rights under California privacy law, which can include the right to know or access the personal information collected about them, to request correction of inaccurate information, to request deletion, and not to be discriminated against for exercising those rights. Whether and how a specific California privacy statute applies to BUY RENT BUY depends on legal thresholds and circumstances; we describe these rights in general terms and honor applicable requests.

To make an access, correction, or deletion request, or to ask a privacy question, email colebuyrentbuy@gmail.com. Requests are handled manually; there is no automated privacy-request portal. We may need to verify your identity before acting on a request, and some information may be retained where permitted or required by law.

Information is retained for as long as reasonably necessary for the purposes described in this policy and to meet applicable business, brokerage, tax, and legal requirements.

We use reasonable administrative and technical safeguards to protect information. However, no website, database, or online transmission can be guaranteed to be completely secure.

The website and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided information, contact us and we will take appropriate steps.

This Privacy Policy may be updated from time to time. The “Last Updated” date at the top of this page reflects the most recent revision.